The Gift or The Curse
Part of Jordan's legacy that is so endearing is that we as fans are always wondering who is the next heir apparent. For Jordan brand, athletes are hand picked by the greatest player of all time to represent Michael's company and that in itself is a monumental achievement. But as we look back at the history of JB for the past decade, one must really ask the question: Is it a Gift or a Curse to be picked by Jordan?

Tony Hardman

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1:22:00 AM Friday, June 22, 2007

Dang...I never really realized how bad it was! LOL
Andrew Dapore
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1:06:00 AM Thursday, June 14, 2007

First off I don't really believe in curses like that but it's interesting to think about. I think the difference between those JB guys listed above and MJ himself is that, with the exception of a few (Kidd, Melo and Jeter), they all seem to be somewhat content with what they have accomplished. What I mean is that MJ always had that overwhelming desire and passion to be better. He didn't care if he was already the best he wanted to be better. He wasn't satisfied with one championship so he won five more. I don't see some of those guys above as wanting to continue to push themselves to that level (guys like Moss, Miles and T.O.). That's what I think has happened to some of them and I think that one reason that MJ is so widely accepted and appreciated as being one of the alltime greats is because of that overwhelming drive for excellence and his relentless will to never give up on a fight. That determinatino and desire is what makes the great players great and allows them to seperate themselves from the others.

With that said I don't think that there is anyone in the league that can be compared to him yet. Kobe doesn't seem to show the effort to make his teammates work harder (he tries to do it himself), Wade and LeBron both lack some of the experience that is needed to get them to that level (and LeBron needs to keep developing his shooting). Like Ade said below MJ during rhe bulls runs always had a great supporting cast and Kobe and LeBron definitely don't have that, yet. Just some food for thought.
Ryan Holler

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8:49:00 PM Wednesday, June 13, 2007

I disagree, Jason. It does NOT "put you in the legend's shadow". It is equal parts risk/reward. Early in the relationship, the risk is all on Jordan Brand. If the athlete is successful, both he and JB shine and things balance out. If the athlete is a bust, both lose to varying degrees. But the athlete is in no way EVER harmed by being "in the legend's shadow." A star that bright only illuminates things close to it.
Jason Cooper
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3:57:00 PM Wednesday, June 13, 2007

A lot of those players listed have had succesful careers, a few with rings. I don't know how it could be expected that any one of those players (or anyone for that matter) be signed by Jordan and take over the league the way MJ did. MJ did it his way, no one will repeat that.

I don't think its a curse being endorsed by Jordan. But it does put you in the legends shadow and probably is harder for the player to breakaway and create his own identity.
KG

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3:45:00 PM Wednesday, June 13, 2007

It's not about who wears Jordan shoes. The list above are players selected by JB to endorse its products. Much like how Nike signed Lebron/Tiger.
stephen christian
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3:35:00 PM Wednesday, June 13, 2007

do you have to be under contract by jb to wear jordan? if so, add culpepper his final in minnesota when he got injured...
KG

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2:53:00 PM Wednesday, June 13, 2007

Compare the Madden Curse with the Jordan Curse. Here are some of the list of players by Jordan brand. Feel free to add more players.

Derek Anderson 1997-present
Ray Allen 1997-present
Eddie Jones 1997-present
Vin Baker 1997-2003
Michael Finley 1997-present
Mike Bibby 1998-present
Randy Moss 1999-2005
Derek Jeter 1999-present
Roy Jones Jr. 1999-present
Darius Miles 2000-2003
Quentin Richardson 2000-present
Mike Phillips 2000-present
Donovan McNabb 2001-2003
Charles Woodson 2001-2003
Warren Sapp 2002-present
Eddie George 2002-2005
Carmelo Anthony 2003-present
Gary Payton 2003-2005
Jason Kidd 2003-2005
Terrell Owens 2004-present
Marvin Harrison 2004-present
Jason Taylor 2004-present
Ahman Green 2004-present
Andruw Jones 2004-present
Richard Hamilton 2005-present